We spend our days helping organisations measure and reduce their environmental impact. So we turned the lens on ourselves and asked the same hard question we ask everyone else: what is our website's footprint — and can we do better?
Every website has a carbon footprint. Data travels across networks, servers run around the clock, and every visitor's device has to render the page — and all of it draws power. The heavier and slower a site is, the more energy it burns on every single visit.
Our previous website was hosted in a United States data centre on a high-carbon grid, and it carried far more code, script and imagery than it needed. It worked — but it didn't reflect what we stand for.
So we rebuilt it. We partnered with OYNK to redesign and engineer the site from the ground up, and with their flagship tool, EcoPigs, to measure it honestly — not with rough estimates, but with a live, evidence-based scan against the UK's real-time grid.
PEER stands for Performance, Experience, Emissions and Ranking. It measures how fast a site loads, how easy it is to use, how much carbon it produces, and how well search engines can find it. Each area is scored out of 100.
Here's how the new site compares with our old one, measured like for like.
A cleaner, faster website isn't a nice-to-have. It loads quicker, reaches more people, ranks higher and costs the planet less — on every visit, by everyone, forever.
We've proven it on ourselves. The same approach we use to cut emissions in operations, supply chains and energy applies just as squarely to the digital world — and the gains are real and measurable.
That's why we now actively encourage every organisation we work with to hold their own website to the same standard. If you'd like us to look at yours, we'd be glad to.
This figure is live. It updates with the UK grid every time it's measured — this very page, right now.
This site was designed and built by OYNK, and measured with their flagship platform, EcoPigs. The numbers are grounded in independent data — the UK's live grid intensity and Green Web Foundation hosting checks.
